When I ask an audience, “How many of you are here hoping to possibly sell something?” almost everyone raises their hands. When I ask that same audience, “How many of you are here to possibly buy something?” nobody raises their hands.
Ever. Not one person.
This is what I call the networking disconnect. Too often, people show up at networking events wanting to sell something but nobody ever goes wanting to buy something. This is how networking can be done badly.
So, it didn’t surprise me when I recently read an article entitled “Stop Networking.” It went on to explain how the process of networking is so “mercenary.” The problem is that every example the author gave about how networking doesn’t work was an example of really bad networking! The conclusion was to stop networking. Instead of networking, the author said you should do these five things:
1. Focus on relationships, not transactions. READ MORE AT ENTREPRENEUR
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