Explosion of T.V. in English for Latinos

Robert Rose remembers when he first pitched advertisers the idea of an English language show about Latino culture.

"They were not receptive at all," says the founder and executive producer of LATV Networks, which produces the "American Latino TV" and "LatiNation TV" shows.

Advertisers "were loyal to the Univision model, which was that to reach Latinos, you had to do it in Spanish. Everyone had been saying the same thing for 25 years."

This was more than seven years ago, when Univision was still the 500-pound gorilla in the Latin TV market, he says.

Less than a decade later, four national Latino-targeted TV channels in English — Mun2, SiTv, MTVTr3s and LATV — have been launched and three syndicated programs such as "LatinEyes TV" air regularly across the U.S. READ FULL STORY

Views: 39


You need to be a member of HispanicPro to add comments!

Join HispanicPro

© 2019   Created by HispanicPro.   Powered by

Badges  |  Report an Issue  |  Terms of Service