Hispanics Drive Back-to-School Spending

Hispanic household spending outpaced other ethnicities by more than 20 percent from 2003-2011, according to a study by Geoscape.

The Geoscape Back-to-School Spending Study explored back-to-school buying habits of U.S. consumers, segmented by ethnicity, and was compiled from data collected by the U.S. Census, the U.S. Labor Department and the Geoscape 2013 American Marketscape DataStream report.

The report's other findings show that spending by Asian Americans and African Americans is also rising, although the overall national average leveled off after 2009. The National Retail Federation's 2013 Back-to-School study, meanwhile, projects a slight decrease in average household spending for school supplies and clothes this year overall, while back-to-school spending by Hispanics is surging. READ MORE

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