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The Coming Latino Weight Boom

If we consulted the health statistics kept by the rich countries club, the Organization of Economic Cooperation and Development, the OECD, we might not be too surprised to find that the United States has the highest rate of obesity, at 30.6 percent. What country, would you guess, is number two? Mexico ... with an adult obesity rate of 23 percent.

That's a new development on a couple of levels. It's a sign of Mexico's economic progress that the country is a member of the OECD. It is perhaps a symptom of that new found wealth that Mexicans are digging their graves with their knives and forks almost as fast as their NAFTA neighbors next door. The old verities about American obesity and immigrant health -- that newcomers arrived slim and became fat after taking on the American way of eating -- are falling by the wayside as obesity rates creep higher in "sending" countries.

My program on HITN TV, Destination Casa Blanca, took a look at obesity and Latinos in the United States. A stunning number of Latinos in the United States, from the Caribbean, Central America, and South America are obese or overweight, and their U.S.-born children are growing up with weight problems. On the first anniversary of Michelle Obama's Let's Move program, we asked, are the numbers moving in the right direction?

The short answer is ... sorta. The rate of increase in weight problems has slowed. Schools are taking gradual steps toward improving the meals they serve, and including more physical education in the required curriculum. But the trends that push on weight problems have not changed: increasingly sedentary youth, the easy availability of highly caloric food, less walking and biking to school. READ MORE
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When it comes to the impact of Latinos on the American economic and cultural landscape, there's only one word that adequately describes the group's influence: growing.

According to figures recently released by the Associated Press based on 2010 Census Bureau data, Hispanics accounted for more than half of the U.S. population increase over the past 10 years and crossed a new census population milestone by reaching 50 million -- the equivalent of 1 in 6 Americans. Market research publisher Packaged Facts' Latino Shoppers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition predicts that Hispanics will be responsible for more than half of the growth in the U.S. population between 2010 and 2015.

As a result of above-average population growth and improved earning power over the past three decades, Latinos have been responsible for an ever-increasing share of consumer buying power in the U.S. Packaged Facts estimates that in 2009 Latinos accounted for more than 9% of total buying power, compared to less than 4% in 1980. The buying power of Hispanics exceeded $1 trillion in 2010, and the population includes a significant number of high-income households. With an estimated buying power of $616 billion, Latinos of Mexican heritage represent the single most influential segment of the Hispanic market. By 2015, Packaged Facts forecasts the buying power of the Latino population as a whole will reach $1.3 trillion.

"The idea that there's strength in numbers certainly applies to Latinos and what this powerful demographic is poised to achieve over the next several years, especially in regards to the influence Latino consumers will have on retail and how manufacturers market their products," says Don Montuori, publisher of Packaged Facts.

Marketers must be aware of how increasing acculturation will affect the decisions of Latino shopping behaviors. Compared to their low-acculturation counterparts, high-acculturation Latinos are much more likely to own credit cards, take out loans and have health and life insurance, according to the report. They are also less influenced by advertising and product placements but are much more alert to in-store promotions. Additionally, they are far more likely to shop and buy online and from catalogs. Packaged Facts further reveals that more education leads to better paying jobs and increasing influence among high-acculturation Latinos, who are more likely than their low-acculturation counterparts to work as managers and professionals, are more likely to own their own homes, and are twice as likely to have a household income of $75,000 or more. READ MORE
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In my last two HuffPost entries I addressed the stellar showing of Hispanics in the

2010 Census: 50 million strong, accounting for more than half the population growth in the United States over the past decade, and making staggering gains in crucial states like Texas and California as well as traditionally non-Hispanic states like North Carolina, Ohio and Indiana. Leading this growth are Latino children and youth, a segment that is not even yet old enough to vote, but who have a remarkable impact on today's trends, pop culture and economy.

Kids under 18 have accounted for a significant portion of Hispanic growth, and a large chunk of them are 5 and under: In California and Texas alone 90% of new births can claim Latino heritage. I like to call them the "Dora Generation," after the popular Nickelodeon cartoon character Dora the Explorer.

The show was devised over a decade ago and soon took off and became one of the most popular children's icons in history, spawning a multi-million dollar empire of products (books, dolls, clothing, games, CDs, backpacks) marketed equally to Hispanic and non-Hispanic parents and children. The Dora phenomenon continues unabated today with a new generation of kids following perfectly bilingual Dora and her sidekicks Boots, Diego and others in their adventures, being inspired by their curiosity, and taking on her Latino culture as their own.

Dora's original audience is now composed of tweens, and they represent an even more

crucial market for brands. Not only are they much more digitally savvy and media saturated than any generation that came before, this group is also much more likely to be multicultural. They were also raised with stories and trends that were more likely to draw from diversity: like Dora, of course. The Dora phenomenon, like this Census itself, signals an important threshold for the growing Latino influence in the mainstream.

What The Dora Generation Can Teach Business

• Kids marketing and multicultural marketing have become one, as most kids come from a multicultural background, especially Latino. Brands should tap into the unique experiences of these kids growing up in two worlds as fodder for product innovation; a new Dora might be next in line.

• Rethink your marketing strategies when speaking to moms. Ask yourself whether your brand is incorporating Latina cultural insights into your product development given that Latinas are the main growth pillar in the mommy segment.

• Dora is a smart girl and she knows there's money to be made by knowing other languages, especially in this tougher inter-connected global economy. This presents some product opportunities in the creation of bilingual educational toys for the kids, as well as language and cultural products for adults. READ MORE

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Today, groups representing millions of Latinos across the United States spoke in a unified voice to call on members of the U.S. Senate and House of Representatives to stop any efforts to block, delay or prevent the Environmental Protection Agency (EPA) from implementing the Clean Air Act (CAA) to reduce life-threatening pollution.

For forty years, the Clean Air Act has protected the health of millions in the United States from dangerous pollutants. That’s why the dangers of several political ploys to stop EPA from limiting emissions cannot be underestimated.

Bills proposed by Representative Upton, Senator Inhofe as well as senate proposals by Senators McConnell, Rockefeller and Baucus to block all or some of the EPA's ability to reduce carbon pollution, and amendments to the bill to reauthorize the Small Business Innovative Research program all pose a very real threat to the health and well-being of millions of people.

A recent report by the US Environmental Protection Agency (The Benefits and Costs of the Clean Air Act from 1990 to 2020) found that cutting pollution through the Clean Air Act prevented 160,000 premature deaths in 2010 as well as over 1.7 million asthma attacks last year -- benefits that would be lost if these politically motivated bills and amendments were to pass. READ MORE
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8602364298?profile=originalAs women grow older, the risk of heart disease and stroke rises and it keeps rising with age, according to the American Heart Association (AHA). But it can also, nonetheless, hit young women in their 20s or 30s, if the right precautions aren't taken.

One of the biggest reasons for heart problems in the Latino community is diabetes. A little over 13 percent of Latinas are diagnosed with diabetes compared to 13 percent in the African-American community and 6 percent in the Anglo community, according to AHA.

Even more Latinas are diagnosed with pre-diabetes, with 27 percent compared to 22 percent in the African-American community and 21 percent in the Anglo community. The AHA reports that "Adults with diabetes have heart disease rates that are two to four times those of adults without diabetes."

Diabetes by itself is enough of a strain on a healthy heart but when it's aggravated by not eating the right foods, then additional problems, like obesity and high cholesterol, can arise that add to the list of risk factors for a person to develop heart disease.

According to Dr. Rabadán-Diehl, deputy director of the Office of Global Health for the National Heart, Lung, and Blood Institute (NHLBI) and the spokeswoman for The Heart Truth, the NHLBI's national awareness campaign for women about heart disease, high blood pressure and lack of exercise round out the risk factors that increase a woman's chances for developing heart disease.

"Heart disease is brewed over decades and its impact can be devastating," Dr. Rabadán-Diehl said during a telephone conference call. "We (Latinas) have to empower ourselves (with knowledge). It's critical that we take charge of our own risk assessment. It's never too late or too early to prevent heart disease." READ MORE

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Latinos benefit from antidepressants like everybody else — only they do not use them nearly as often. The trick is getting past some cultural barriers.

A study appearing in the March-April issue of General Hospital Psychiatry confirms that the stigma of mental illness, poor communication with physicians and the underuse of antidepressants all play a major part in delaying the recovery of Latinos from depression.

The study authors followed the recovery of 220 Latinos who screened positive for depression at two clinics in Los Angeles County over 30 months. Overall, they found that nearly 70 percent of participants improved, albeit slowly, following a course of antidepressants and with the benefit of good physician-patient communication, but stigma remained an important barrier. Most of the participants were underemployed, Spanish-speaking Latinas with limited education, who had access to health care insurance.

“Doctor-patient communication is often the primary tool for bridging the gap between patients’ perspectives and the biomedical model that underlies medication-based treatments for depression,” said lead author Alejandro Interian, Ph.D., of the University of Medicine and Dentistry of New Jersey-Robert Wood Johnson Medical School. READ MORE

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Hispanic children now for the first time make up the majority of Texas public school students, the Associated Press is reporting. The story notes that Texas Education Agency officials say Latinos make up 50.2% of Texas' 4.9 million public school students. This trend is only expected to continue. White students are expected to continue following a trend of declining numbers. Two of every three public school students students are now minorities--a funny word to use nowadays and really a misnomer.

So Irving ISD is not alone and certainly has been leading in this trend for quite some time. Currently, about 73% of the district's elementary students are Latino.

In recent years other suburban districts, including Carrollton-Farmers Branch ISD, have tipped to become majority Hispanic as well.

The El Paso Times also has a story on this.

Steve Murdoch, the state's former demographer, said the future of Texas depends on improving performance of minority students--otherwise the state will face a poorer population and a decline in college-educated residents. READ MORE

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Rally seeks to empower Latinas

8602361682?profile=originalWith several risk factors affecting local young Latinas at disproportionate rates, Saturday's Soy Unica! Soy Latina! rally had an important goal: Helping girls make smart decisions.

The rally, organized annually by Latinas Unidas, attracted more than 150 girls to the University of Rochester for a Saturday morning mix of fun and serious business.

Girls aged 7 to 18 participated in workshops on topics such as healthy living, healthy and unhealthy relationships, personal finance, cultural traditions and college admissions.

"It's a great opportunity to meet new friends," said Mila Sutton, a 14-year-old Spencerport High School student who has been attending Soy Unica! Soy Latina! for years. "It really makes you appreciate who you are."

University of Rochester freshman Stephanie Hoppe has fond memories of attending past Soy Unica! Soy Latina! rallies and stopped by Saturday's event for the Zumba demonstration and fashion show.

"It was definitely an experience that helped motivate me and solidify my Latino identity," she said. "It's warm and welcoming and you learn a lot."

Latinas Unidas President Daisy Rivera Algarin said that this ninth annual rally placed a strong emphasis on higher education and hoped that each participant left the event saying, "I'm going to college."

Toward that end, girls were given tours of the UR campus, and their parents received information about available financial aid. Attendees also had the chance to mingle with UR students and Latinas who have found notable professional success. READ MORE

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8602364255?profile=original Contact: Grace Valadez

March 21, 2011

(773) 878-7044

gvaladez@staugustine.edu

 

Chicago, IL – The Hispanic American Construction Industry Association (HACIA) recognized St. Augustine College’s contributions to the educational development of Chicago residents by presenting the college with the Community Leadership Award at its 32nd Annual Awards Banquet. At this event, one of the largest and most prestigious in Chicago, Mayor Richard M. Daley received the Lifetime Achievement Award and other HACIA members received awards for their accomplishments.

St. Augustine was particularly recognized for providing a variety of educational, vocational and construction trade training programs that are critical to skill development and to the progress of Chicago area residents. St. Augustine’s Institute for Workforce Development has partnered with HACIA, the City of Chicago, and other local and state agencies to expand its program offerings, while becoming the leading dual workforce development training provider in the Illinois.

The award was presented by the newly appointed HACIA Executive Director, Jorge Perez, and HACIA’s President of the Board, Federico J. D’Escoto. “It truly is an honor to receive this award from such a prestigious and important organization. This serves as motivation for us to continue expanding the breadth and quality of our educational services to the communities we serve,” stated Andrew C. Sund, President, St. Augustine College. “We appreciate this recognition, as well as the partnership we have developed with HACIA to produce a well trained workforce that creates more and better job opportunities for local residents, including Hispanic workers and business owners,” added Norman Ruano, Vice president of St. Augustine’s Institute of Workforce development.

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Source: PRNewswire-USNewswire

8602361487?profile=originalPresident Barack Obama has designated Marty Castro as the Chairperson of the U.S. Commission on Civil Rights. A unanimous vote of the Commission approved the President's designation of Mr. Castro as the Chairperson at its regular business meeting on March 11, 2011.

Mr. Castro becomes the eighth chairperson of the Commission since its inception in 1957, and the first Latino chairperson in the Commission's history. Mr. Castro was appointed by President Obama to the Commission on January 27, 2011.

Chairperson Castro said, "I am humbled by the confidence that President Obama and my fellow Commissioners have shown in me by elevating me to Chairperson of the Commission. As the son and grandson of immigrants from Mexico who came to this county for the hope it offered, and as a proud American, I am honored to serve my country in this important capacity. I believe the Commission has an important role to play in ensuring that the American Dream continues to be available to all persons in the United States. I also look forward to working with my fellow Commissioners and our staff to ensure that the Commission renews its mission to be our Nation's conscience on civil rights issues."

Chairperson Castro is President of Castro Synergies, LLC in Chicago, and Chair of the Illinois Human Rights Commission.

The U.S. Commission on Civil Rights is an independent, bipartisan agency charged with monitoring federal civil rights enforcement. Members include Chairperson Martin Castro and Commissioners Roberta Achtenberg, Todd Gaziano, Gail Heriot, Peter Kirsanow, Abigail Thernstrom, and Dina Titus. Commission meetings are open to the general public. The Commission's website is http://www.usccr.gov.

Contact: Lenore Ostrowsky

Acting Chief, Public Affairs Unit

(202) 376-8591

SOURCE U.S. Commission on Civil Rights

http://www.usccr.gov 

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8602361288?profile=originalFor the seventh consecutive year, the National Association of Female Executives has named Verizon to the organization's NAFE Top 50 Companies and 10 Nonprofits for Executive Women. The list recognizes organizations whose policies and practices encourage women's advancement and whose numbers at the highest levels of leadership demonstrate that commitment.

According to NAFE, 2011 marks an important milestone: At the 2011 NAFE Top Companies, women executives run 23 percent of operations that generate more than $1 billion in revenue.

"Verizon offers succession planning and high-potential identification programs that are moving women into top positions," says Dr. Betty Spence, NAFE president. "NAFE congratulates Verizon on ensuring that they tap their female talent, the mark of a NAFE Top Company."

Women comprise approximately 40 percent of Verizon's global workforce and hold more than 30 percent of leadership positions, including key roles in finance, government relations, IT, network services, sales, marketing, human resources and the Verizon Foundation, the company's philanthropic arm.

NAFE will honor each of the Top Companies at a luncheon in New York on March 30. Prior to the event, senior women executives who have profit-and-loss responsibilities at the NAFE Top Companies will meet at the closed-door NAFE Roundtable to discuss critical business issues. A report will be published in NAFE magazine.

The 2011 NAFE Top Companies application included 225 questions on such topics as female representation, hiring, attrition and promotion rates; access and usage of key retention and advancement programs such as mentoring, executive coaching, networking and sponsorship; company culture; and manager training and accountability. The application drew particular attention to the number of women at the highest ranks and those with profit-and-loss responsibility. To be considered for the NAFE Top Companies for Executive Women, companies must have a minimum of two women on their board of directors as well as at least 500 employees in the U.S.

Verizon has received numerous honors for the advancement of women and support for working mothers. Last year, Verizon earned the No. 4 spot on the Latina Style 50, the eighth consecutive year that LATINA Style magazine named the company a Best Company for Latinas. Working Mother magazine has recognized Verizon as a Best Company for Multicultural Women for five straight years (every year of the ranking), and for ten years in a row as a Best Company for Working Mothers. Earlier this year, Training magazine ranked the company No. 3 on the publication's annual list of Top 125 companies with the best training and development programs for employees. READ MORE
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Whenever the media reports on a successful Latina, the news is treated like a rare celestial event. The truth is there are many more accomplished Latinas that never get recognized and who have totally bucked the negative Latina stereotype too often reported in the media.

But there is a big problem -- too few of the media, and most importantly, Latinas don't know about all these different successful women who are today's trailblazers. That's where Escúchame comes in.

The new online organization is both a community for Latinas to get to know who among us are already on their way to accomplishing their goals and it's a starting place for successful Latinas to create a foundation to make themselves more widely known to not just Latino communities but mainstream media and organizations.

With the tagline "breaking stereotypes, one Latina at a time," Escúchame is a forum where Latinas share their expertise at an international level.

The concept was created by the North Carolina-based Latina mother-daughter engineering duo Deborah Aguiar-Vélez and Raquel D. Vélez.

"The inspiration for Escúchame came in 2009, during my first week of the National Hispana Leadership Institute Program," said Aguiar-Vélez. "A group of Latina sisters struggled to tell their life experiences. Over the din of stories, women from all walks of life shouted, "¡Escúchame!" - "Listen to me!"

Aguiar-Vélez listened and realized that Latinas needed a special forum to that didn't just serve as a support network but supported the aspirations and accomplishments of Latinas. READ MORE
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8602361471?profile=originalThe Spanish-language soap topped Univision and English-language broadcast networks in the adults 18-34 demo in its time period Tuesday.

It's not a good sign when a Spanish-language soap tops English-language broadcast networks. That's what happened Tuesday night at 10 p.m. with Telemundo's La Reina del Sur. The program was No. 1 in its time slot in the adults 18-49 and 18-34 demographics, according to Nielsen. In the latter demo, La Reina topped CBS, ABC, NBC and Univision in the period.

La Reina drew 2.9 million viewers and roughly 1.93 million were in the ad-favored 18-49 demo. For Monday and Tuesday's telecasts, La Reina has averaged 1.89 million in the demo, up 7 percent from its premiere week.

In adults 18-34, La Reina had its best ratings to date with 1.13 million.

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MacArthur, Boeing, Others Provide $500,000+ for New Business Model for Arts Organizations

CHICAGO—The Chicago Human Rhythm Project (CHRP), embarking upon its third decade as the world’s first year-round presenter of American tap dance and contemporary percussive arts, has announced the establishment of the Collaborative Space for Sustainable Development (CSSD—working title), which will serve as a shared, affordable and eventually self-sufficient education, rehearsal and administrative facility.

CHRP’s CSSD has secured financial support of more than $500,000 to date. The John D. and Catherine T. MacArthur Foundation is providing $275,000 over four years toward the CSSD’s development and implementation. This crucial contribution follows lead support for program development from The Boeing Company, The Richard H. Driehaus Foundation, Pamela Crutchfield and the Arts Work Fund for Organizational Development. Most recently, the Gaylord & Dorothy Donnelley Foundation approved $120,000 of support, and the James S. Kemper Foundation and the Polk Bros. Foundation committed funding. Jenner & Block LLP and ProTen Realty Group are providing pro bono support.

CHRP’s mission and 21 years of program development are rooted in community organizing and collaborative action. “The gift from MacArthur, which may be the largest ever to an institution dedicated to American tap, is significant in a national and international context for the tap dance field,” commented CHRP Founder/Director Lane Alexander, who was appointed last week to Mayor-elect Rahm Emanuel’s Arts and Culture transition team. “It demonstrates that the funding community has confidence in the singular value of this new initiative and is comfortable with a non-mainstream institution leading the way.”

About the Collaborative Space for Sustainable Development

CHRP’s CSSD will centralize and professionalize the administrative, rehearsal and education space needs of several resident companies, as well as numerous additional arts space users. The facility will maximize space, equipment and shared service use through a well-designed suite of facility and service options customized and economized for each participant.

CSSD will be managed as a CHRP program initially, with collaborating resident companies to include:

Jump Rhythm Jazz Project
Kalapriya, Center for Indian Performing Arts
Luna Negra Dance Theater
Ping Pong Productions, which facilitates collaborations between Chinese and international artists
River North Dance Chicago
CSSD is creating a physical space for smaller and mid-sized organizations to stabilize operations and pursue facility-centric program growth opportunities as resourcefully and cost-effectively as possible. CSSD will provide a long-term platform for stability and growth in several key areas by:

responding to the near-universal need among small and mid-sized dance and other arts organizations for professional administrative, rehearsal and education spaces as well as a desire to unify as many organizational functions as possible in a single location creating a venue that will allow arts organizations to develop and maximize earned income from tuition-based education programs while lessening reliance on subsidies
enabling longer-term program planning as well as enhancing the potential scope and impact of tuition-based education programs managing the facility, mitigating many users’ current space management burdens Initial funding has supported the hiring of respected arts administrator Suellen Burns as program director. CSSD has a lead space option in downtown Chicago and continues to pursue additional funding, which would facilitate a development timeline culminating in a grand opening in fall 2011.

Project background

The brainchild of CHRP Founder and Director Lane Alexander, CSSD grew from CHRP’s two-year strategic planning process, led by then-Board Chair Susan Oppenheimer (Ph.D., organizational development), which produced a plan for 2010–12 focusing on long-term opportunities for collaborative space and earned income development. In cultivating other prospective resident companies, CHRP found many groups that cited similar priorities, as well as the need to streamline operations and reduce overhead, as both fundamental challenges and untapped opportunities.

Most cultural institutions in the United States, regardless of size, have experienced declining ticket revenue while education programs have held steady or grown. The medium- to long-term trend may require cultural institutions to recalibrate the balance between performance and education, and CSSD will create a sustainable platform for that purpose. In studies funded by the Chicago Community Trust and the MacArthur Foundation, as well as from a market survey donated to CHRP by the Boston Consulting Group and CSSD’s more informal information-gathering, there was a strong desire for centralized space for meetings, performances and classes.

“We are proposing to alter the traditional business model by offering arts groups the opportunity to shift their reliance on earned revenue from ticket sales and contributed income to self-sustaining revenue via educational programming,” commented Alexander.

About CSSD Program Director Suellen Burns

Suellen Burns was program manager, then executive director, of Arts Bridge, the nation’s first business incubator for the arts, which doubled the number of groups it served during her eight years. Burns led Arts Bridge’s 1997 facility project, developing and securing a new home for its Incubator Program as anchor tenant in the Athenaeum Theatre Building, a multi-purpose arts complex. Burns’ experience also includes positions with Friends of the Chicago River, Suzuki-Orff School for Young Musicians and Guild Complex. She has lectured on organizational development and arts stabilization at dozens of local and national forums. She served as project leader, contributing author and contributing editor for Incubating the Arts, a book published by the National Business Incubation Association in 2000.
About Chicago Human Rhythm Project

Founded in 1990, Chicago Human Rhythm Project (CHRP) builds community by presenting American tap dance and contemporary percussive arts in world-class and innovative performance, education and community outreach programs. During the last 20 years, CHRP has produced multiple community-based collaborations including shared revenue programs, concerts and touring opportunities, including:
annual National Tap Dance Day concerts, featuring an array of tap and percussive dance artists a shared revenue program designed to assist Chicago’s budding tap community to build capacity through audience development, created in 2001

 

Thanks 4 Giving, another innovative shared revenue program launched in 2005 as part of its annual Global Rhythms concerts at the Harris Theater, through which CHRP has partnered with more than 100 Chicago-based nonprofits to raise funds for a wide variety of service agencies participation in the 5th Anniversary Beijing International Dance Festival, assembling 70 artists to represent the United States CHRP’s vision is to establish the first global center for American tap and percussive arts (The American Rhythm Center), which will create a complete ecosystem of education, performance, creation and community in a state-of-the-art facility uniting generations of diverse artists and the general public.
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The MacArthur Foundation supports creative people and effective institutions committed to building a more just, verdant and peaceful world. In addition to selecting the MacArthur Fellows, the Foundation works to defend human rights, advance global conservation and security, make cities better places and understand how technology is affecting children and society.

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On the day after announcing the departure of its CEO, Univision Communications gathered about 150 people, between agency executives and marketers, at Manhattan's Bryant Park Grill Tuesday morning to discuss a relatively small business, but one with huge potential: The Latino grooming business, a category where Hispanic media has been making strides of late, and where Latinos overindex against non-Latinos. “We are talking about a market that will win you the loyalty -and wallets- of Latino males,” said Ruth Gaviria, Univision’s svp of corporate marketing as a way of introduction before welcoming a colorful panel that included Univision Nuestra Belleza Latina host Giselle Blondet; Chilean actor Cristián de la Fuente; David Salazar, multicultural marketing manager for Target Guest Insights, Maybelline Garnier’s Daniel Villarroel and celebrity stylist Samy.

As is the case with most of the category drivers, recently released U.S. Census figures tell a good part of the story: Hispanic men account for nearly 20 percent of all men ages 18-34 in the U.S. and one in every 5 men between the ages of 18 and 49 is Hispanic. What’s more, Gaviria reminded a mostly baby-boom generation, in the year 2050 one out of every 3 men will be a Latino.

Panelists took time to discuss the findings of Why Latinos Look so Good, a study commissioned and released by Univision, showing among other things that marketers have to shed the misperception of Hispanic men as machos and start to look at them as vanidosos (conceited) who take care of their appearance, not only to look good but also to feel good. “Think about it, in Latin America we still submit resumes with our pictures attached on them,” said Target’s David Salazar. READ MORE
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Guiding a booming population

Austin businessman Gilbert Martinez is soft-spoken, but he had no difficulty making himself heard above the chatter generated by 900 people gathered Saturday night for the Greater Austin Hispanic Chamber of Commerce banquet.

"I was one of the founders, and this," he said, gesturing to the crowd that filled the Governor's Ballroom at the Hilton Austin, "was my dream."

Saturday night's event is an allegory of economic and population growth as much as it was a celebration of an organization.

Started in 1973 by 24 Latino business people that included Martinez, the Greater Austin Hispanic Chamber of Commerce has experienced explosive growth over its almost 40 years of existence and has been a constant — if often overlooked — presence in the region's economic development.

Last month's release of U.S. Census Bureau figures confirmed what even the most minimally observant person could see: Latinos are fueling the region's population boom. As the American-Statesman's Juan Castillo and Claire Osborn reported in Sunday's editions, Latinos account for 31.4 percent of the 1.7 million population in Travis, Williamson, Hays, Caldwell and Bastrop counties.

The implications of those numbers run the gamut of society's endeavors. Though a large Hispanic underclass garners much press and political attention, the growth of Central Texas' Hispanic middle class has been phenomenal, and its continued growth is key to the region's economic health.

Andy Martinez — no relation to Gilbert Martinez — president of the Greater Austin Hispanic Chamber of Commerce, estimates that the Latino buying power in the five-county area is $9 billion annually. READ MORE
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Inland Southern California's booming Hispanic population has spurred the growth of new business serving the Latino community, but it is also changing the cultural and economic landscape in broader ways as companies seek to tap into the community's growing economic clout.

New Census data show Hispanic residents made up nearly 2 million of the Inland Empire's 4.2 million population in 2010, and the growth of Hispanic residents continues to outpace population growth overall. In the most recent Census, Hispanics made up 45.5 percent of Riverside County's population; that's up from 36.2 percent in 2000. And in San Bernardino County, Hispanics made up 49.2 percent of the population in 2010, up from 39.2 percent.

"If you look back at what the Inland Empire used to look like, even 10 years ago, it was completely different than it is today," said Marco Robles, a spokesman for Cardenas Markets, an Ontario-based grocery chain that has grown in tandem with the Inland region's Hispanic population.

Cardenas Markets started as a single store in 1981 and today employs 3,500 people in a chain of stores that extends throughout the Inland region and into Los Angeles County and Nevada. The Cardenas Markets are among several grocers that have found fast growth serving the Inland market's Latino community. Los Angeles County-based Superior Grocers moved inland in 2005 and has quickly racked up seven locations in Ontario, Fontana, Rialto, San Bernardino, Corona, Chino and Moreno Valley.

STARS COME OUT

Demographic changes have also made the Inland region a hub for Latin entertainment over the last decade, with some of the biggest stars routinely stopping through the area. READ MORE

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If it seems like the rest of the world is getting richer, it's true, it is.

The world's wealthiest people had a record-breaking good year in 2011, says Forbes magazine, which released its list of the globe's billionaires. During the year, 214 people became billionaires, bringing the world's total to 1,210 people holding $4.5 trillion. These billionaires' wealth is larger than the Gross Domestic Product of Germany.

THE LIST: World's richest people as ranked by 'Forbes' magazine
These wealthy individuals saw their average net worth jump 5.7% to $3.7 billion, powered in large part by soaring stock and commodity prices.

The U.S., with 413, is still home to more billionaires than any other country. But the rising influence of wealth outside the U.S. is becoming more clear in that:

•The world's richest person, again, isn't American. Carlos Slim of Mexico was again the wealthiest with a net worth of $74 billion, adding $20.5 billion. Slim widened his lead over Microsoft's Bill Gates by $18 billion, largely due to Gates' massive philanthropic efforts valued so far at roughly $30 billion, says Steven Bertoni of Forbes. "Bill Gates is only losing because he's helping the rest of the world," he says.

•Most new billionaires aren't being created in the U.S. During the year, 23 new billionaires were minted in the U.S., in large part resulting from the swelling paper value of social media site Facebook. Meanwhile, China added 54 new billionaires and Russia added 31. More than 108 new billionaires came from Brazil, Russian, India and China, the so-called BRIC nations. READ MORE

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Rep. Charles Gonzalez, Chairman of the Congressional Hispanic Caucus, former Secretary of Education Richard Riley, and Dr. Eduardo J. Padrón, chairman of the White House Initiative on Educational Excellence for Hispanic Americans, today joined Excelencia in Education and its 60 national partner organizations for a Capitol Hill event to release the Roadmap for Ensuring America's Future.

“America cannot become the world leader in college degrees, nor will it have a globally competitive workforce in the future, if it does not focus on improving Latino college completion,” said Gonzalez. “The Roadmap for Ensuring America's Future is a critical tool that provides us with a clear path forward to achieve that future.”

"America's continued global leadership depends on producing an educated workforce prepared to compete in the jobs and economy of tomorrow," said Riley. "The data is compelling that national, state, local, and community leaders in education, public policy, and workforce development must put particular focus on Latino college completion. This Roadmap is an important step in that direction."

Sarita Brown and Deborah Santiago, co-founders of Excelencia in Education, presented findings and recommendations from the Roadmap. The Roadmap is the result of a collaborative effort led by Excelencia in Education and supported by the Bill and Melinda Gates Foundation, the Lumina Foundation for Education, and the Kresge Foundation.

The Roadmap includes a rigorous statistical analysis of completion to create benchmarks to measure America’s progress toward becoming the world leader in college degrees. Based on this research, Latinos will have to earn 5.5 million college degrees by 2020 for America to reach 51 percent degree attainment and become the world leader.

Research presented at the event also revealed that Latino students are more likely to be non-traditional students – enrolled part-time, later in life, and at two-year institutions – and they tend to enroll where they live, so state and institutional initiatives that focus on those students can make a big difference.

The Roadmap recommends that colleges and universities focus on policies that increase retention for working students in good standing, increase early college high schools and dual enrollment programs, and guarantee need-based aid for qualified students. For example, to increase student retention, the Universidad de Sagrado Corazón offers main courses online as a backup system for students in good academic standing with unexpected work schedule changes during a semester. The University of Texas-El Paso Promise Plan covers all tuition and mandatory fees for students with family incomes of $30,000 or less who are Texas residents, complete 30 credits a year, and earn a grade point average of 2.0 or higher. READ MORE
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Latinos Lack Job Security Despite Job Growth

8602360871?profile=originalDespite "significant" job growth in sectors with high Hispanic participation, Latinos face ever greater job insecurity, according to a report released Monday by the National Council of La Raza.

While Latinos "are making important contributions to the industries that are helping drive our economic recovery," they remain "in a precarious position when it comes to keeping their jobs and advancing in the labor market," Eric Rodríguez, NCLR Vice President of Research, Advocacy and Legislation, said in a statement accompanying the report.

Citing Labor Department statistics, NCLR notes that the service sector contributed most of the 192,000 jobs created in January and February, especially in areas of high Latino representation such as administrative services and waste management, nursing, residential care facilities for seniors and truck transport.

In 2010, Hispanics made up 17 percent of the labor force in the area of home nursing care, and 15 percent of general nursing and residential care facilities. At the same time they made up 29 percent of storage services, 21 percent of "transportation support activities," and 16 percent of the truck transport sector.

However, February was the third consecutive month during which Latinos exited the workforce, which probably contributed to the slight lowering of their unemployment rate to 11.6 percent in February, compared to 11.9 percent the month before.READ MORE

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