Radio is immensely popular among US Latinos. According to Nielsen, broadcast radio leads all other platforms in reaching Latino audiences on a monthly basis. In 2022, 97 per cent of US Latinos tuned in to radio each month, compared to 92 per cent of the general population. From 2017 to 2022, live TV viewership declined 13 per cent among Latinos to 84 per cent.
Spanish is also the US’s most common non-English language, spoken by nearly 50mn people in the country — 12 times greater than the next four most common languages, according to Census Bureau data. READ MORE AT FINANCIAL TIMES
