Miami Clothing Line Targets Latinos and Uses Social Media to Reach Others

The founder of South Florida based clothing line Color Latino says he creates clothes that define the culture, fashion and lifestyle of Hispanics in the U.S.

“We wanted to be the ambassadors of Latin culture in fashion,” founder Alvaro De Jesus said. “Our culture is one that perhaps is best described by colorfulness.”

De Jesus began working on the clothing line in his native Venezuela and finally brought Color Latino to Miami last year.

“Due to the number of Latinos in the States, we decided to open for business in Miami,” De Jesus said.

Color Latino clothes consist of numerous t-shirts with prints from Mexico, Cuba, Puerto Rico, Guatemala, Brazil and other Latin American Countries. The shirts vary in colors and come in different designs for men and women. READ MORE

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