Latin America, where 1 in 3 people already have Facebook accounts, will increasingly drive the social network’s global profits.
That is according to Alexandre Hohagen, Facebook’s vice president for the region, in an exclusive interview with Reuters’ Spanish-language service, in which he highlighted both Latin America’s already heavy use of the website and its potential for growth.
On Wednesday, shares in the world’s largest social network finally surpassed their value when they debuted on the stock exchange in May 2012, powered by major growth in smartphone advertising revenue.
“We [Latin America] have had an important role in the growth of those company results,” Hohagen, a 45-year-old Brazilian, told Reuters. “And we are still far from the ceiling. We are a region of 600 million people where 250 million people have still never connected to the internet.” READ MORE