Beauty sales at many kinds of stores were sluggish last year. But one consumer segment emerged looking radiant: Hispanics.
The Hispanic market posted more growth across all beauty segments last year than the general population, sometimes dramatically so, according to an analysis released Friday by Nielsen.
Cosmetics purchases were up 7.4 percent among Hispanic consumers, while they fell 1.2 percent among non-Hispanics. Hair care and accessories grew 3 percent among Hispanics while declining 3.6 percent among non-Hispanics. Even in product categories that grew among non-Hispanics — bar and liquid soaps, hand and body lotions, facial cleansers and moisturizers — the growth among Hispanics was significantly greater. READ MORE AT CHICAGO TRIBUNE