A Hispanic first marked the recently concluded NBA finals won by the Miami Heat: A Spanish language ad aired on an English-language broadcasting network during the finals --a move that may signal a significant change in advertising approaches toward Latinos in the United States.
The 30 second telenovela-esque Ford Motor company advertisement for the 2013 Ford Escape played twice on ABC – once during Game 4 and another time during Game 5. It was a first for the American car company, for ABC, and for the NBA.
"This is the first Spanish-language ad to air during NBA Finals at an English-language network in the U.S.," said Sharon DeLima, VP of International Communications & Marketing for the NBA. READ MORE
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