Oh the Drama of it all. During the middle of the night a startled couple awakes to a phone call, the mother answers and it’s from the local hospital informing her that her son, Alberto, has been involved in a horrible accident. She breathes heavily, asks a furry of questions, her husband and her dash to the hospital (cue dramatic music). Husband goes into an angry monologue, family is reunited, and son is ok.
Sound like a telenovela? That’s because it is. The Texas Department of Transportation launched a series of mini telenovelas this month in an effort to educate the Hispanic Community about the consequences of drinking and driving.
The three telenovelas follow the members of a Hispanic family as they experience drinking and driving situations and they aired as thirty second and two minute spots on Univision, Estrella, and Telefutura during the evening news for two weeks in late November.
One of the telenovelas involves the aforementioned parents rushing to the hospital where their son, Alberto, is in bandages from a drunk driving accident. His parents think it was someone elses fault but to their dismay—(Dramatic Pause)—Alberto was the one drinking and driving.
While the recipe for good old fashioned telenovelas can draw some laughs, their influence and popularity amongst the Latino community is no joke and neither is the disturbing trend between latinos and Drunk Driving. READ MORE
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