Based on a recent survey, Hispanic Mobile Banking Trends Study, by Zpryme and ThinkNow Research, nearly seven out of ten (69%) Hispanic mobile bank users consult their smart/cell phones to do mobile banking, with almost half (44%) visiting their primary bank’s Facebook page. More poignantly practically one-third (30%) said they would switch primary banks to get mobile banking services.
“With seven out of ten Hispanic mobile bank users deferring to smartphones to bank mobile and almost one-third swapping banks that are ‘mobile friendly’, banks that incorporate social networking to address banking issues will lead to greater customer loyalty and extol the mobile banking features that are available,” said Jason Rodriguez, CEO and Director of Research for Zpryme. “It is not enough just to translate pixels of the mobile experience into Spanish, financial institutions such as Bank of America and Wells Fargo are shining examples of listening to the voice of Hispanics via social media; translating a tweet, a like, a comment into real-world results.” READ MORE
Comments