Networking is one of those things we all know we need to do, but never get around to because we’re too busy doing other things. Too busy building our customer base, enhancing our brand, winning more business … but the funny thing is, networking is the route to all of these things. So we don’t put it off because we’re too busy to network, but because we’re nervous.
Walking into a room full of people and making conversation with strangers is always difficult, so of course you’re going to feel a little uncomfortable. In fact, you’ll probably wish the ground would swallow you up with the number of awkward silences you’ll encounter at first. But the thing to remember is it’ll get easier the more you do it. Nobody is a born networker and everyone gets nervous when approaching strangers in a room. READ MORE AT THE GUARDIAN
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