Atlanta seldom comes to mind when most marketers think about the future of Hispanic marketing or the dynamic Hispanic millennial segment. It’s usually far down the list in discussions of the growing Hispanic population. However, it shouldn’t be.
The Fastest Hispanic Population Growth in the U.S. Is Happening in Emerging Markets Like Atlanta. Atlanta is at the epicenter of a trend I have been writing about for some time — the emergence of new non-traditional Hispanic markets. Atlanta is where Hispanics — particularly more recent immigrants — are increasingly immigrating outside the traditional Hispanic immigrant gateways of Los Angeles, New York, Miami and Chicago. READ MORE AT MEDIAPOST
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