Hispanics will account for more than half of the U.S. population growth by 2020 and 85 percent by 2050, comprising a market you no longer can neglect or ignore if you want to sustain growth in your company.
So says the Nielsen report, “The Multicultural Edge: Rising Super Consumers.”
Further, digital plays an important role in engaging with this audience, offering you the chance to reach them effectively and efficiently. It also gives you the opportunity to be geo-targeted on your marketing efforts. READ MORE AT ORLANDO BUSINESS JOURNAL