Hispanic Marketing (2)


Nike is honouring Latino Heritage Month with special edition sneakers.The sportswear giant is putting out its Air Max 1 ‘Familia’ on the heels of the release of its ‘Puerto Rico’ pair in June, which dropped in time for the National Puerto Rican Day Parade.

It’s Latino Heritage Month (LHM) edition is painted in vibrant colours to reflect the energy and festivity of the Latin American population. READ MORE AT THE HOMETOWN REGISTER

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According to Nielsen, Hispanics will contribute more growth than any other population segment. It is estimated that for the next 40 years, Hispanics will be the primary contributors to the total U.S. population growth, comprising 53% of growth in just the next five years and 68% of the growth for 2060. Start adjusting your strategy today to assure a profitable and sustainable future, whatever it may look like.

Hispanics are highly passionate and social. They share what they love and don’t love with their friends, family, and community. The actual purchase is just one step in the process. READ MORE AT ENTREPRENEUR

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