This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 2015 planning, five key themes have emerged that I expect to come to life in the Hispanic online market next year.
1. Hispennials will be the “It” consumer.
Move over, Latina moms – Hispennials (that’s Hispanic + Millennials) are poised to emerge as the most sought-after market segment. Millennials, the largest generation by population size, are all the rage, and wise marketers know that 21% of Millennials are Hispanic. READ MORE AT MEDIAPOST
Comments