Diversity doesn’t happen easily. It is slow progressive change.
The pundit who asks, “why don’t they just hire more _____,” fails to understand the fiscal constraints in which media companies operate under. Newsroom budgets continuously contract in the ever-changing new technology economy.
But even when companies do have jobs to offer, too frequently they resort to the old tried and true method of counting heads and, in the rush to fill slots with people of color, end up hiring the wrong candidate. Hiring strategies of this type often leave the truly qualified diverse candidates out in the cold.
The biggest challenge facing diversity in media is changing the corporate culture.
If the hiring managers in charge of changing the workplace environment see diversity only as a societal directive to “do the right thing” then they miss the real opportunity inherent in hiring people of color: It helps increase revenue. READ MORE AT BORDERZINE
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