Hispanic shoppers gravitate towards whole health claims

A new report from IRI concludes there’s no one-size fits all way for grocers to appeal to the U.S.'s growing Hispanic population. Like other consumers, Hispanic shoppers like to fill their grocery carts with a mix of healthy and indulgent products. IRI found that 36% of Hispanic shoppers said they eat healthy half the time and eat whatever they want the rest of the time, and another 36% said they eat healthy 80% of the time and treat themselves 20% of the time. READ MORE AT FOOD DIVE

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