A recent report from Rincón & Associates, a Texas-based consulting firm, says supermarkets must change the way they market to Hispanic consumers in order to reach this growing U.S. demographic. The number of Hispanics born in other countries compared with those born in the U.S. is declining, and is projected to decline steeply in the future, creating a “perfect storm” for grocers to lose valuable sales if they don’t adjust marketing and sales to better meet the needs of Hispanics born here. READ MORE AT FOOD DIVE
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