The strength of the Hispanic entrepreneur

The buying power of Hispanics in the United States is not a secret. For decades professional marketing and advertising agencies have been more than willing to cater specific products to an Hispanic demographic. Instead of relying solely on other people telling them what to buy, Hispanics have translated that buying power into the growth of millions Hispanic-owned and operated businesses across the nation.

According to the U.S. Census Bureau the Hispanic population in the United States as of July 1, 2017 was 58.9 million, making people of Hispanic origin the nation’s largest ethnic or racial minority. By that data, Hispanics constitute 18.1 percent of the nation’s total population.

As the Hispanic population in the country continues to grow, so do the number of Hispanic-owned businesses. READ MORE AT LA VOZ

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