Hispanic purchasing power in the U.S. is $1.5 trillion, with a total population of 54 million. 26 million are on Facebook, 12 million on Twitter and 9.6 million on Instagram. And in 2016, the opportunity to capture this $1.5 trillion socially connected, mobile-first Hispanic consumer is larger than ever before.
From analytics and social listening to audience optimization – here are some of the important elements to consider when building a Hispanic Social Media Strategy in 2016. READ MORE AT MEDIAPOST
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