Wooing Latinas, Macy's To Introduce Thalia Line

In an effort to boost its appeal to Latina fashionistas, Macy's says it has signed a multi-year agreement with Thalia for an exclusive women's fashion brand. The new brand, called Thalía Sodi, is scheduled to launch in 300 Macy's stores and on macys.com in Spring 2015. The line is expected to include dresses, tops, pants, shoes and jewelry.

Earlier this year, Macy's also partnered with the megastar, naming her (along with the animated Dora the Explorer) as an Icon of Style for 2013, and she appeared at Macy's events around the country, linked to its Hispanic Heritage month celebrations. READ MORE

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