Marketers trying to reach Hispanic Millennials should not discount the influence of the older generation, says Monica Gil, Nielsen’s senior vice president and general manager, multicultural growth and strategy.
Hispanics over age 50 are a growing group in an increasingly younger multicultural society, according to Nielsen’s Hispanic Consumer Report. The report examines trends including content consumption, purchasing power and media engagement.
There are 11 million Hispanics over the age of 50 and this number is expected to grow to 17 million in the next 10 years and 42 million by the year 2050. READ MORE AT MEDIAPOST
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