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Organic product sales in the U.S. jumped almost 9% to more than $21 billion during the 52-week period ending Nov. 24, according to Nielsen data.

The top buying groups were millennials, who spent 14% more on organic foods and beverages compared to last year, and Hispanics, who spent in excess of 13% more on organics in 2018, the data noted. Other demographic groups were also buying more organics, but not at those levels. READ MORE AT FOOD DIVE

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