The Hispanic consumer is key to the future of the wine industry

It seems that Latinos in this country are rediscovering their roots with wines. Taking into account the expected demographic growth, according to research studies by Rabobank, a global agro-industrial bank together with the Wine Institute, by the year 2033 it is expected that Latinos could buy 96.5 million boxes of wine. (The box includes 12 bottles of 750 ml).

The report indicates that this growth driven by Hispanics could represent up to 40% of the total growth in the total consumption of the category during the period between 2013 – 2033. READ MORE AT ABASTO NEWS

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