U.S. Hispanics have a tremendous amount of buying power: $1.7 trillion, which is higher than the GDP of Canada. The beer industry has realized this potential and is increasingly targeting this market.
Bud Light and Mexican beer brand Estrella Jalisco, which was recently introduced into the U.S. by Anheuser-Busch, both released ads this summer appealing to Hispanics. READ MORE AT FORBES
Comments