4 Smarter Ways to Work Your Connections


Getting a personal introduction to a strategic investor or business partner means everything to an entrepreneur. Likewise, executives depend on being able to pick up the phone to get insights into a new market or find the world's greatest marketing guy.

Business life has always been about connections. Business leaders spend decades building and cultivating those relationships. They cherish their networks because they know it's their most valuable asset. And they're not about to do anything stupid to jeopardize them.

Unfortunately, you may be doing just that. If your networking strategy is simply to grow it, then you're likely doing more harm than good. Contrary to popular wisdom, bigger networks are not necessarily better networks. There are pitfalls I see too many of you falling into, these days.

Here are four ways to building and maintaining a network made up of strong, quality relationships that will last forever. READ MORE

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