Advertisers spent $9.4 billion last year to reach the nation’s 60 million Hispanic consumers, according to the just-released Ad Age Hispanic Fact Pack 2019.
The Fact Pack offers quick stats on U.S. Hispanic marketing, media, agencies and demographics. Among the key facts: READ MORE AT AD AGENCY
America is changing and becoming more multicultural. A big part of that has been due to the Hispanic market. They are not just a sub-segment of our economy anymore. They have become a powerhouse of economic and political influence. Their purchasing power of over $1.5 trillion is larger than the GDP of Mexico, which is considered one of the top 10 economies in the world.
If corporate America wants to strive for business success, it is time to reevaluate our marketing budgets and efforts to cater to this flourishing market. READ MORE AT ENTREPRENEUR
Janeth Barrera Cantu has spent most of her 18 years living in a cramped trailer in rural North Carolina with her three siblings and parents. Eight years ago, her father was deported to Mexico, where he was shot and killed, a crime that remains unsolved. For several years afterward, her mother, Maria, was left as the sole breadwinner for the family of five.
The trailer is just down the road from Hickory, a town Reader’s Digest named one of the 10 best places in America to raise a family and that business magazines have hailed for its entrepreneurial climate. That’s where Maria Cantu earns a living cleaning houses. She now has a boyfriend who helps raise the children; he works in a glove factory. READ MORE AT THE ATLANTIC
