OF INTEREST - Blog - HispanicPro Network

If we can help someone, we should

Posted by News on October 7, 2008 at 10:04am

A former PTA president and mother of four, Josephine Mercado had a full-time career as an attorney in New York City, working first for the city government and then for a private firm that took on civil lawsuits. But she gave up the courtroom and what could have been a lucrative career to become a community organizer -- focusing from the beginning on health issues that affected Hispanics. READ FULL STORY

OSU professor shares story of Latino comics

Posted by News on May 21, 2009 at 8:40am

Rocketo is a futuristic superhero who discovers lost cultures and civilizations. Paco Ramone is a street savvy break-dancer who uses sound and music to defeat his enemies. Ohio State professor Frederick Aldama hopes that these characters can teach people about a range of subjects: from the historic representation of Latino characters to how the brain interprets stories and ideas. Aldama's new book, "Your Brain On Latino Comics: From Gus Arriola to Los Bros Hernandez," includes 21 interviews with Latino authors. It seeks not only to catalog a variety of comics, but also to examine how the human brain reacts to images and text while reading stories. "The book not only tells you the story about Latinos in comic books," Aldama said, "it tells you something as foundational as how we can imagine other places, how we can feel, or be emotionally moved by, something that is not in our present tense experience." READ FULL STORY

Meeting The Needs Of Hispanic Girls With Hip Chicas

Posted by News on October 7, 2008 at 9:34am

As Lazaro Fuentes, CEO and creative director of the Hip Chicas brand, tells Gamasutra, 50 percent of kids born in America since 2004 are Hispanic. And while there's plenty of culturally-focused content for young kids -- Dora The Explorer, Handy Manny, and Maya and Miguel, among others, there's a "gaping hole" for Latino content aimed at 'tweens. READ FULL STORY

'Extreme' design for El Paso teen's 15th

Posted by News on October 4, 2008 at 7:25am

Like many teen girls, El Pasoan Sydny Gonzalez was dreaming of her ideal quinceañera a year ago. What she didn't know at the time was that a television show celebrity would help her plan that dream event, set for Friday at the Camino Real Hotel. Eduardo Xol, known for being the design expert on "Extreme Makeover: Home Edition," selected Gonzalez as Miss 15A of 2008. 15A, Xol's gift and planning quinceañera site online (www.fifteena.com), helped design her fantasy quinceañera.

Discovery en Español Touts Audience Data, Earth Day Fare

Posted by News on April 21, 2009 at 9:34pm

On the heels of reporting historic ratings growth, Discovery en Español is using the ongoing upfront season to provide advertisers with data revealing new insights on Spanish-language audiences in the U.S. "Our viewers want us to provide them with a view of the world, not necessarily a Hispanic perspective of the world," said Discovery Networks U.S. Hispanic Group vice president of advertising sales Victor Parada. "Stories don't have to be all the time about Juan Pérez," said Parada, who this month attended a panel at the Association of Hispanic Advertising Agencies to talk about the power of cable versus broadcast television. The new research, conducted for Discovery en Español by Cheskin, confirmed what the network had known all along about pleasing Spanish-language U.S. audiences: Whether it's a program about Alaska or Costa Rica, what's really important is to provide in-language, quality content. READ FULL STORY

OF INTEREST (45)

If we can help someone, we should

OSU professor shares story of Latino comics

Meeting The Needs Of Hispanic Girls With Hip Chicas

'Extreme' design for El Paso teen's 15th

Discovery en Español Touts Audience Data, Earth Day Fare

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